seo: link plugin logos to group page + fix dead EE redirect rules

[vfanucci]

Context

Technical SEO audit (Screaming Frog, 2026-06-15): ~1,207 internal links point to URLs that return a 301, concentrated on /use-cases/* and /features/*. Source = the plugin logo carousels.

Root cause

The three logo components build links as /plugins/${artifactId}/${name}. For ~82 plugins the /${name} subgroup URL does not exist (404) and the middleware (notFoundRedirect) 301-redirects it to the group page /plugins/${artifactId}. Each affected logo is a wasted 404→301 hop (×105 for the 4 most frequent: airtable-record, argo-cd-apps, ansible-cli, airflow-dags).

Note: 385 /plugins/plugin-X/name subgroup pages do exist (200). Since these are decorative logo links, all logos now point at the group page (always 200) — the semantically correct destination for a logo, with no redirect. If the team prefers to keep deep-links for the 385 valid ones, the name → slug mapping should instead be made reliable in the plugin metadata.

Changes

• PluginsBlock.astro, EveryPlugin.astro, PluginsBox.astro: logo link → /plugins/${artifactId}.
• src/contents/redirects/plugins.yml: the middleware applies the first matching rule (allEntries[0]). The catch-all /plugins/plugin-([^/]+).* was placed before the specific EE rules (aws/azure/gcp/kubernetes runner), so those never fired. Moved the catch-all to the end, fixed a leading-space typo in the plugin-azure rule, and pointed the EE rules directly at their final 200 URL (adding the aws-batch-task-runner / azure-runner / google-cloud-task-runner subgroup) so reactivating them is a single 301, not a chain.

Verified

• Group destinations /plugins/plugin-{airtable,argocd,ansible,airflow,trello,jira,microsoft-fabric} confirmed 200 in the crawl.
• All EE rule targets confirmed 200 in a single hop live.
• plugins.yml validated (YAML parses, catch-all last, no leading-space rule).

🤖 Generated with Claude Code

[github-actions]

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## 🔦 Lighthouse Benchmark

Tested: https://ks-seo-fix-plugin-redirect-links-docs.kestra-io.workers.dev on 2026-06-16 14:07 UTC
No baseline available — scores will appear after the first merge to main

Scores (0–100, higher is better)

Page	Performance	Accessibility	Best Practices	SEO
Home	70	83	56	92
Pricing	99	91	56	100
Enterprise	96	82	56	100
Cloud	92	87	56	100
About Us	84	91	56	100
Docs Landing	93	88	56	92
Contribute to Kestra (simple docs)	99	88	56	92
Flow (full featured docs)	96	90	56	92
Blog Index	60	91	56	100
Blog Post (sample)	93	87	56	100
VS Page (sample)	97	88	56	100
Plugins Landing	91	81	56	92
Plugin Page (sample)	94	87	56	100
Plugin Debug Page (sample)	93	87	56	100
Plugin Debug Return Page (sample)	86	88	56	100
Blueprints Landing	94	80	56	92
Blueprint Audit Logs CSV Export	71	86	56	100

Core Web Vitals (lower is better)

Page	LCP	FCP	TBT	CLS	Speed Index
Home	1.52 s	0.74 s	458 ms	0.000	2.30 s
Pricing	0.86 s	0.59 s	18 ms	0.005	0.90 s
Enterprise	1.40 s	0.57 s	17 ms	0.000	0.84 s
Cloud	1.75 s	0.57 s	24 ms	0.000	0.91 s
About Us	2.85 s	0.65 s	34 ms	0.000	0.91 s
Docs Landing	1.12 s	0.56 s	186 ms	0.000	1.01 s
Contribute to Kestra (simple docs)	0.97 s	0.55 s	62 ms	0.000	0.86 s
Flow (full featured docs)	0.96 s	0.56 s	111 ms	0.000	1.29 s
Blog Index	5.86 s	1.34 s	145 ms	0.000	30.48 s
Blog Post (sample)	1.67 s	0.57 s	25 ms	0.000	0.86 s
VS Page (sample)	1.07 s	0.58 s	12 ms	0.064	0.75 s
Plugins Landing	1.18 s	0.62 s	57 ms	0.000	2.65 s
Plugin Page (sample)	1.14 s	0.50 s	103 ms	0.051	1.63 s
Plugin Debug Page (sample)	0.96 s	0.57 s	141 ms	0.001	1.71 s
Plugin Debug Return Page (sample)	1.14 s	0.61 s	223 ms	0.025	2.15 s
Blueprints Landing	1.33 s	0.75 s	31 ms	0.000	1.61 s
Blueprint Audit Logs CSV Export	1.13 s	0.57 s	138 ms	0.485	2.03 s

Legend

🟢 improved  ·  🔻 regressed  ·  (blank) no significant change
Score threshold: ±10 pts  ·  Metric threshold: ±30% of baseline