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Re-arrange the charts in 2025 Privacy #4364

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max-ostapenko merged 1 commit into from
Jan 15, 2026
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Re-arrange the charts in 2025 Privacy #4364

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4 changes: 2 additions & 2 deletions src/content/en/2025/privacy.md
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Expand Up @@ -123,6 +123,8 @@ Using third-party cookies is an efficient method for tracking and targeting web
)
}}

Our analysis shows that `doubleclick.net` is the most common third-party cookie domain, appearing on 20% of desktop sites, followed by `youtube.com` (9%) and `google.com` (8%). Overall, while Google entities dominate the top rankings, Microsoft's `bing.com` and `clarity.ms`, along with `linkedin.com`, represent the most significant alternative third-party cookie setters.

{{ figure_markup(
image="most-common-third-party-cookies.png",
caption="Most common third-party cookies",
Expand All @@ -133,8 +135,6 @@ Using third-party cookies is an efficient method for tracking and targeting web
)
}}

Our analysis shows that `doubleclick.net` is the most common third-party cookie domain, appearing on 20% of desktop sites, followed by `youtube.com` (9%) and `google.com` (8%). Overall, while Google entities dominate the top rankings, Microsoft's `bing.com` and `clarity.ms`, along with `linkedin.com`, represent the most significant alternative third-party cookie setters.

#### First-party cookies

The following figure shows the most common first-party cookies. While these cookies are set in a first-party context, their names provide evidence that they are primarily used for tracking purposes. The `_ga` cookie is set on 46% of webpages, and `_gid` appears on 18%, both used by Google Analytics, followed by `gcl_au` on 16% of webpages. While the exact purpose of these cookies was not tested, Google [publishes](https://business.safety.google/adscookies/) their intended functions.
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