Most teams don’t struggle with data - they struggle with knowing what it means and what to do next.
I work with operational, customer, and revenue data to uncover what is actually driving performance and where action is needed.
My focus is not reporting data, but explaining it in a way that supports better decisions.
- Identify key drivers behind sales, customer, and operational performance
- Build dashboards that highlight risks, opportunities, and trends that matter
- Translate raw data into clear actions that support business decisions
Win/Loss Analysis Dashboard – BCX
- Built a Power BI dashboard analyzing business opportunities
- Identified patterns behind a 47.49% closed-won rate
- Contributed to insights that helped reduce opportunity loss by 20%
Customer Survey Analysis – Openserve (Telkom)
- Translated customer survey data to evaluate performance across teams
- Designed dashboards highlighting service gaps and performance trends
- Enabled clearer performance comparison across Business Development and Service Managers
These projects focus on turning operational, customer, and revenue data into insights that improve decision-making, performance, and business outcomes.
| Project | What It’s About | Link |
|---|---|---|
| Billing & Revenue Analytics (SaaS Product Analysis) | Identified key drivers of churn, billing inefficiencies, and revenue leakage in subscription-based systems to improve revenue visibility and stability. | https://github.com/EdnaM06/Saas-Billing-Analytics.git |
| Customer Email Growth Analytics | Analysed customer behaviour and campaign response patterns to improve segmentation, targeting, and email conversion performance. | https://github.com/EdnaM06/email-growth-marketing.git |
| Creative Performance & Digital Marketing Analytics | Evaluated ad and campaign performance across the marketing funnel to identify high-performing creatives and optimise ROI. | https://github.com/EdnaM06/Creative-performance-analysis.git |
| Sales Opportunity Win vs Loss Analysis | Performed win/loss analysis to uncover the key factors influencing deal success and failure, improving understanding of revenue drivers. | https://github.com/EdnaM06/BCX-Opportunity-Win-Vs-Loss-Insights.git |
| ExploreAI Program Projects | Additional exploratory analysis projects focused on data cleaning, visualization, and insight generation using SQL and Python. | https://github.com/EdnaM06/ExploreAI-Program-Projects.git |
✔ Identification of performance drivers and business risks
✔ Dashboards that support decision-making, not just reporting
✔ Insights that explain why performance is changing
✔ Recommendations that connect data to action
I’m currently transitioning into Data / Product Analytics roles and open to opportunities where I can continue building impactful, insight-driven work.