diff --git a/enterprise_catalog/apps/catalog/algolia_utils.py b/enterprise_catalog/apps/catalog/algolia_utils.py
index 795fd181e..fc6fa8b49 100644
--- a/enterprise_catalog/apps/catalog/algolia_utils.py
+++ b/enterprise_catalog/apps/catalog/algolia_utils.py
@@ -67,6 +67,7 @@
     'prices',
     'course_details',
     'banner_image_url',
+    'visible_via_association',
 ]
 
 # default configuration for the index
@@ -109,6 +110,7 @@
         'enterprise_customer_uuids',
     ],
     'customRanking': [
+        'asc(visible_via_association)',
         'desc(recent_enrollment_count)',
     ],
 }
@@ -455,6 +457,19 @@ def get_pathway_card_image_url(pathway):
         return None
 
 
+def get_pathway_association(pathway):
+    """
+    Gets the pathway association
+
+    Arguments:
+        pathway (dict): a dictionary representing a pathway.
+
+    Returns:
+        bool: True if available via association else False
+    """
+    return bool(pathway.get('visible_via_association', False))
+
+
 def get_pathway_partners(pathway):
     """
     Gets the partners for a pathway. Used for the "partners.name" facet in Algolia.
@@ -1080,6 +1095,7 @@ def _algolia_object_from_product(product, algolia_fields):
             'card_image_url': get_pathway_card_image_url(searchable_product),
             'partners': get_pathway_partners(searchable_product),
             'subjects': get_pathway_subjects(searchable_product),
+            'visible_via_association': get_pathway_association(searchable_product),
         })
 
     algolia_object = {}
diff --git a/enterprise_catalog/apps/catalog/tests/test_algolia_utils.py b/enterprise_catalog/apps/catalog/tests/test_algolia_utils.py
index 64dbf946b..d064009a1 100644
--- a/enterprise_catalog/apps/catalog/tests/test_algolia_utils.py
+++ b/enterprise_catalog/apps/catalog/tests/test_algolia_utils.py
@@ -21,6 +21,7 @@
     get_course_skill_names,
     get_course_subjects,
     get_initialized_algolia_client,
+    get_pathway_association,
     get_pathway_availability,
     get_pathway_card_image_url,
     get_pathway_course_keys,
@@ -1196,6 +1197,28 @@ def test_get_pathway_card_image(self, pathway_metadata, expected_type):
         image_url = get_pathway_card_image_url(pathway_metadata)
         self.assertEqual(expected_type, image_url)
 
+    @ddt.data(
+        (
+            {'visible_via_association': False},
+            False,
+        ),
+        (
+            {'visible_via_association': True},
+            True,
+        ),
+        (
+            {'visible_via_association': None},
+            False,
+        ),
+    )
+    @ddt.unpack
+    def test_get_pathway_association(self, pathway_metadata, expected_value):
+        """
+        Assert that the visible via association is properly parsed.
+        """
+        pathway_association = get_pathway_association(pathway_metadata)
+        self.assertEqual(expected_value, pathway_association)
+
     @ddt.data(
         (
             {'steps': [