diff --git a/src/semantic-value-visibility/constants.js b/src/image-enrichment/constants.js
similarity index 77%
rename from src/semantic-value-visibility/constants.js
rename to src/image-enrichment/constants.js
index afb08d7cb2..1134326e34 100644
--- a/src/semantic-value-visibility/constants.js
+++ b/src/image-enrichment/constants.js
@@ -10,6 +10,6 @@
  * governing permissions and limitations under the License.
  */
 
-export const AUDIT_TYPE = 'semantic-value-visibility';
-export const GUIDANCE_TYPE = 'guidance:semantic-value-visibility';
-export const OPPORTUNITY_TYPE = 'semantic-value-visibility';
+export const AUDIT_TYPE = 'image-enrichment';
+export const GUIDANCE_TYPE = 'guidance:image-enrichment';
+export const OPPORTUNITY_TYPE = 'image-enrichment';
diff --git a/src/semantic-value-visibility/guidance-handler.js b/src/image-enrichment/guidance-handler.js
similarity index 77%
rename from src/semantic-value-visibility/guidance-handler.js
rename to src/image-enrichment/guidance-handler.js
index de7b2efe0a..030acc7f9d 100644
--- a/src/semantic-value-visibility/guidance-handler.js
+++ b/src/image-enrichment/guidance-handler.js
@@ -17,7 +17,7 @@ import { createOpportunityData } from './opportunity-data-mapper.js';
 import { OPPORTUNITY_TYPE } from './constants.js';
 
 /**
- * Guidance handler for semantic value visibility.
+ * Guidance handler for image enrichment.
  *
  * Receives Mystique's response with marketing image suggestions and:
  * - Creates/updates an opportunity for the site
@@ -35,7 +35,7 @@ export default async function handler(message, context) {
   // Validate siteId
   const site = await Site.findById(siteId);
   if (!site) {
-    log.error(`[semantic-value-visibility] Site not found for siteId: ${siteId}`);
+    log.error(`[image-enrichment] Site not found for siteId: ${siteId}`);
     return notFound('Site not found');
   }
 
@@ -47,23 +47,23 @@ export default async function handler(message, context) {
   // Note: semanticHtml contains untrusted LLM-generated content from Mystique.
   // Downstream consumers must sanitize before rendering.
   if (!Array.isArray(suggestions)) {
-    log.error(`[semantic-value-visibility] Invalid suggestions format for siteId: ${siteId}`);
+    log.error(`[image-enrichment] Invalid suggestions format for siteId: ${siteId}`);
     return badRequest('Suggestions must be an array');
   }
 
   const validSuggestions = suggestions.filter((s) => {
     const hasRequiredFields = s?.data?.imageUrl && s?.data?.semanticHtml;
     if (!hasRequiredFields) {
-      log.warn('[semantic-value-visibility] Skipping suggestion with missing imageUrl or semanticHtml');
+      log.warn('[image-enrichment] Skipping suggestion with missing imageUrl or semanticHtml');
     }
     return hasRequiredFields;
   });
 
-  log.info(`[semantic-value-visibility] Guidance handler received ${validSuggestions.length} valid suggestions for siteId: ${siteId}`);
+  log.info(`[image-enrichment] Guidance handler received ${validSuggestions.length} valid suggestions for siteId: ${siteId}`);
 
   // No valid suggestions — handle stale opportunity
   if (validSuggestions.length === 0) {
-    log.info(`[semantic-value-visibility] No marketing images found for siteId: ${siteId}`);
+    log.info(`[image-enrichment] No marketing images found for siteId: ${siteId}`);
 
     // Check if there's an existing opportunity to clean up
     const existing = await Opportunity.allBySiteIdAndStatus(siteId, 'NEW');
@@ -72,7 +72,7 @@ export default async function handler(message, context) {
     );
 
     if (staleOpportunity) {
-      log.info(`[semantic-value-visibility] Removing stale opportunity ${staleOpportunity.getId()} for siteId: ${siteId}`);
+      log.info(`[image-enrichment] Removing stale opportunity ${staleOpportunity.getId()} for siteId: ${siteId}`);
       staleOpportunity.setStatus('RESOLVED');
       staleOpportunity.setUpdatedBy('system');
       await staleOpportunity.save();
@@ -94,11 +94,11 @@ export default async function handler(message, context) {
   );
 
   if (!opportunity) {
-    log.error(`[semantic-value-visibility] Failed to create opportunity for siteId: ${siteId}`);
+    log.error(`[image-enrichment] Failed to create opportunity for siteId: ${siteId}`);
     return badRequest('Failed to create opportunity');
   }
 
-  log.info(`[semantic-value-visibility] Opportunity ${opportunity.getId()} ready for siteId: ${siteId}`);
+  log.info(`[image-enrichment] Opportunity ${opportunity.getId()} ready for siteId: ${siteId}`);
 
   // Sync suggestions — adds new ones, marks outdated ones
   await syncSuggestions({
@@ -114,7 +114,7 @@ export default async function handler(message, context) {
     context,
   });
 
-  log.info(`[semantic-value-visibility] Synced ${validSuggestions.length} suggestions for opportunity ${opportunity.getId()}`);
+  log.info(`[image-enrichment] Synced ${validSuggestions.length} suggestions for opportunity ${opportunity.getId()}`);
 
   return ok();
 }
diff --git a/src/semantic-value-visibility/handler.js b/src/image-enrichment/handler.js
similarity index 95%
rename from src/semantic-value-visibility/handler.js
rename to src/image-enrichment/handler.js
index e8d29edba3..8bfb1f3b7a 100644
--- a/src/semantic-value-visibility/handler.js
+++ b/src/image-enrichment/handler.js
@@ -38,7 +38,7 @@ export async function sendToMystique(auditUrl, auditData, context, site) {
     data: { url: auditUrl },
   });
 
-  log.info('[semantic-value-visibility] Request sent to Mystique');
+  log.info('[image-enrichment] Request sent to Mystique');
   return auditData;
 }
 
diff --git a/src/semantic-value-visibility/opportunity-data-mapper.js b/src/image-enrichment/opportunity-data-mapper.js
similarity index 100%
rename from src/semantic-value-visibility/opportunity-data-mapper.js
rename to src/image-enrichment/opportunity-data-mapper.js
diff --git a/src/index.js b/src/index.js
index 2683b282e7..15313e7c55 100644
--- a/src/index.js
+++ b/src/index.js
@@ -118,8 +118,8 @@ import youtubeAnalysisGuidance from './youtube-analysis/guidance-handler.js';
 import citedAnalysis from './cited-analysis/handler.js';
 import citedAnalysisGuidance from './cited-analysis/guidance-handler.js';
 import frescopaDataGeneration from './frescopa-data-generation/handler.js';
-import semanticValueVisibility from './semantic-value-visibility/handler.js';
-import semanticValueVisibilityGuidance from './semantic-value-visibility/guidance-handler.js';
+import imageEnrichment from './image-enrichment/handler.js';
+import imageEnrichmentGuidance from './image-enrichment/guidance-handler.js';
 import drsPromptGeneration from './drs-prompt-generation/handler.js';
 import offsiteBrandPresence from './offsite-brand-presence/handler.js';
 
@@ -223,8 +223,11 @@ const HANDLERS = {
   'cited-analysis': citedAnalysis,
   'guidance:cited-analysis': citedAnalysisGuidance,
   'frescopa-data-generation': frescopaDataGeneration,
-  'semantic-value-visibility': semanticValueVisibility,
-  'guidance:semantic-value-visibility': semanticValueVisibilityGuidance,
+  'image-enrichment': imageEnrichment,
+  'guidance:image-enrichment': imageEnrichmentGuidance,
+  // @deprecated remove after jobs-dispatcher + mystique PR 1704 in prod
+  'semantic-value-visibility': imageEnrichment,
+  'guidance:semantic-value-visibility': imageEnrichmentGuidance,
   'drs:prompt_generation_base_url': drsPromptGeneration,
   'offsite-brand-presence': offsiteBrandPresence,
   dummy: (message) => ok(message),
diff --git a/test/audits/semantic-value-visibility/guidance-handler.test.js b/test/audits/image-enrichment/guidance-handler.test.js
similarity index 97%
rename from test/audits/semantic-value-visibility/guidance-handler.test.js
rename to test/audits/image-enrichment/guidance-handler.test.js
index 1d395eca60..fd8b953ece 100644
--- a/test/audits/semantic-value-visibility/guidance-handler.test.js
+++ b/test/audits/image-enrichment/guidance-handler.test.js
@@ -22,12 +22,12 @@ use(sinonChai);
 
 const __filename = fileURLToPath(import.meta.url);
 const __dirname = dirname(__filename);
-const fixturesPath = join(__dirname, '../../fixtures/semantic-value-visibility');
+const fixturesPath = join(__dirname, '../../fixtures/image-enrichment');
 
 // Load Krisshop fixture (new format with top-level guidance)
 const krisshopFixture = JSON.parse(readFileSync(join(fixturesPath, 'Krisshop.json'), 'utf8'));
 
-describe('Semantic Value Visibility Guidance Handler', () => {
+describe('Image Enrichment Guidance Handler', () => {
   let context;
   let log;
   let Opportunity;
@@ -46,7 +46,7 @@ describe('Semantic Value Visibility Guidance Handler', () => {
 
     // Load handler with mocked dependencies
     const mockedHandler = await esmock(
-      '../../../src/semantic-value-visibility/guidance-handler.js',
+      '../../../src/image-enrichment/guidance-handler.js',
       {
         '../../../src/utils/data-access.js': {
           syncSuggestions: syncSuggestionsStub,
@@ -316,7 +316,7 @@ describe('Semantic Value Visibility Guidance Handler', () => {
     it('should mark stale opportunity as RESOLVED when no new suggestions', async () => {
       const staleOpportunity = {
         getId: sinon.stub().returns('stale-oppty-123'),
-        getType: sinon.stub().returns('semantic-value-visibility'),
+        getType: sinon.stub().returns('image-enrichment'),
         setStatus: sinon.stub(),
         setUpdatedBy: sinon.stub(),
         save: sinon.stub().resolves(),
diff --git a/test/audits/semantic-value-visibility/handler.test.js b/test/audits/image-enrichment/handler.test.js
similarity index 92%
rename from test/audits/semantic-value-visibility/handler.test.js
rename to test/audits/image-enrichment/handler.test.js
index b50926fc19..f8e840c4c6 100644
--- a/test/audits/semantic-value-visibility/handler.test.js
+++ b/test/audits/image-enrichment/handler.test.js
@@ -13,11 +13,11 @@
 import { expect, use } from 'chai';
 import sinon from 'sinon';
 import sinonChai from 'sinon-chai';
-import { auditRunner, sendToMystique } from '../../../src/semantic-value-visibility/handler.js';
+import { auditRunner, sendToMystique } from '../../../src/image-enrichment/handler.js';
 
 use(sinonChai);
 
-describe('Semantic Value Visibility Handler', () => {
+describe('Image Enrichment Handler', () => {
   let sandbox;
   let site;
   let context;
@@ -83,7 +83,7 @@ describe('Semantic Value Visibility Handler', () => {
 
       const message = sqsStub.sendMessage.getCall(0).args[1];
       expect(message).to.deep.include({
-        type: 'guidance:semantic-value-visibility',
+        type: 'guidance:image-enrichment',
         siteId,
         auditId: 'audit-456',
         url: auditUrl,
@@ -107,7 +107,7 @@ describe('Semantic Value Visibility Handler', () => {
       await sendToMystique(auditUrl, {}, context, site);
 
       expect(logStub.info).to.have.been.calledWith(
-        '[semantic-value-visibility] Request sent to Mystique',
+        '[image-enrichment] Request sent to Mystique',
       );
     });
 
diff --git a/test/audits/semantic-value-visibility/opportunity-data-mapper.test.js b/test/audits/image-enrichment/opportunity-data-mapper.test.js
similarity index 93%
rename from test/audits/semantic-value-visibility/opportunity-data-mapper.test.js
rename to test/audits/image-enrichment/opportunity-data-mapper.test.js
index c43e96cf0d..a88e219e5c 100644
--- a/test/audits/semantic-value-visibility/opportunity-data-mapper.test.js
+++ b/test/audits/image-enrichment/opportunity-data-mapper.test.js
@@ -14,15 +14,15 @@ import { expect } from 'chai';
 import { readFileSync } from 'fs';
 import { dirname, join } from 'path';
 import { fileURLToPath } from 'url';
-import { createOpportunityData } from '../../../src/semantic-value-visibility/opportunity-data-mapper.js';
+import { createOpportunityData } from '../../../src/image-enrichment/opportunity-data-mapper.js';
 import { DATA_SOURCES } from '../../../src/common/constants.js';
 
 const __filename = fileURLToPath(import.meta.url);
 const __dirname = dirname(__filename);
-const fixturesPath = join(__dirname, '../../fixtures/semantic-value-visibility');
+const fixturesPath = join(__dirname, '../../fixtures/image-enrichment');
 const krisshopFixture = JSON.parse(readFileSync(join(fixturesPath, 'Krisshop.json'), 'utf8'));
 
-describe('Semantic Value Visibility Opportunity Data Mapper', () => {
+describe('Image Enrichment Opportunity Data Mapper', () => {
   describe('createOpportunityData', () => {
     it('should create opportunity data with all required fields', () => {
       const result = createOpportunityData({ guidance: krisshopFixture.guidance });
diff --git a/test/fixtures/semantic-value-visibility/Krisshop.json b/test/fixtures/image-enrichment/Krisshop.json
similarity index 99%
rename from test/fixtures/semantic-value-visibility/Krisshop.json
rename to test/fixtures/image-enrichment/Krisshop.json
index 55780d9af6..c8fe1b776b 100644
--- a/test/fixtures/semantic-value-visibility/Krisshop.json
+++ b/test/fixtures/image-enrichment/Krisshop.json
@@ -1,6 +1,6 @@
 {
   "url": "https://www.krisshop.com/",
-  "opportunityType": "semantic-value-visibility",
+  "opportunityType": "image-enrichment",
   "guidance": {
     "insight": "Marketing images on this page contain promotional text (headlines, offers, CTAs) that is not represented in the page's semantic HTML structure.",
     "rationale": "Text embedded in images is invisible to LLMs and search engines. Without machine-readable HTML equivalents, key marketing messages cannot be understood, indexed, or surfaced in AI-powered search results.",