diff --git a/src/content/en/2025/privacy.md b/src/content/en/2025/privacy.md index 43542252c62..35e634bd19a 100644 --- a/src/content/en/2025/privacy.md +++ b/src/content/en/2025/privacy.md @@ -123,6 +123,8 @@ Using third-party cookies is an efficient method for tracking and targeting web ) }} +Our analysis shows that `doubleclick.net` is the most common third-party cookie domain, appearing on 20% of desktop sites, followed by `youtube.com` (9%) and `google.com` (8%). Overall, while Google entities dominate the top rankings, Microsoft's `bing.com` and `clarity.ms`, along with `linkedin.com`, represent the most significant alternative third-party cookie setters. + {{ figure_markup( image="most-common-third-party-cookies.png", caption="Most common third-party cookies", @@ -133,8 +135,6 @@ Using third-party cookies is an efficient method for tracking and targeting web ) }} -Our analysis shows that `doubleclick.net` is the most common third-party cookie domain, appearing on 20% of desktop sites, followed by `youtube.com` (9%) and `google.com` (8%). Overall, while Google entities dominate the top rankings, Microsoft's `bing.com` and `clarity.ms`, along with `linkedin.com`, represent the most significant alternative third-party cookie setters. - #### First-party cookies The following figure shows the most common first-party cookies. While these cookies are set in a first-party context, their names provide evidence that they are primarily used for tracking purposes. The `_ga` cookie is set on 46% of webpages, and `_gid` appears on 18%, both used by Google Analytics, followed by `gcl_au` on 16% of webpages. While the exact purpose of these cookies was not tested, Google [publishes](https://business.safety.google/adscookies/) their intended functions.