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Copy file name to clipboardExpand all lines: src/content/en/2025/ecommerce.md
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@@ -955,7 +955,7 @@ Payments are where ecommerce becomes real. They also represent a major dependenc
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caption="Payment provider distribution on ecommerce sites in 2025.",
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description="Bar chart showing the distribution of payment providers detected on ecommerce sites in 2025, led by PayPal, Apple Pay, Shop Pay, Visa, and Mastercard.",
@@ -1038,8 +1038,8 @@ The following tables show the most commonly detected payment providers in 2025.
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<figcaption>
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{{ figure_link(
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caption="Desktop (2025, top payment providers).",
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sheets_gid="TODO",
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sql_file="TODO.sql",
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sheets_gid="2028626432",
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sql_file="top_payment_providers.sql",
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) }}
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</figcaption>
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</figure>
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<tbody>
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<tr>
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<td>PayPal</td>
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<td class="numeric">18.8%</td>
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<td class="numeric">21.0%</td>
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<td class="numeric">3.5%</td>
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<td class="numeric">548,276</td>
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</tr>
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<tr>
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<td>Apple Pay</td>
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<td class="numeric">13.4%</td>
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<td class="numeric">14.9%</td>
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<td class="numeric">2.5%</td>
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<td class="numeric">390,665</td>
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</tr>
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<tr>
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<td>Shop Pay</td>
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<td class="numeric">11.9%</td>
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<td class="numeric">13.3%</td>
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<td class="numeric">2.2%</td>
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<td class="numeric">348,267</td>
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</tr>
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<tr>
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<td>Visa</td>
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<td class="numeric">10.6%</td>
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<td class="numeric">11.8%</td>
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<td class="numeric">2.0%</td>
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<td class="numeric">309,054</td>
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</tr>
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<tr>
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<td>Mastercard</td>
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<td class="numeric">10.6%</td>
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<td class="numeric">11.8%</td>
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<td class="numeric">2.0%</td>
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<td class="numeric">308,874</td>
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</tr>
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<tr>
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<td>American Express</td>
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<td class="numeric">9.4%</td>
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<td class="numeric">10.5%</td>
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<td class="numeric">1.8%</td>
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<td class="numeric">273,942</td>
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</tr>
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<tr>
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<td>Google Pay</td>
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<td class="numeric">8.6%</td>
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<td class="numeric">9.6%</td>
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<td class="numeric">1.6%</td>
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<td class="numeric">250,089</td>
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</tr>
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<tr>
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<td>Stripe</td>
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<td class="numeric">7.9%</td>
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<td class="numeric">8.8%</td>
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<td class="numeric">1.5%</td>
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<td class="numeric">230,914</td>
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</tr>
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<tr>
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<td>Venmo</td>
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<td class="numeric">2.3%</td>
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<td class="numeric">2.6%</td>
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<td class="numeric">0.4%</td>
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<td class="numeric">68,549</td>
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</tr>
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<tr>
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<td>Klarna Checkout</td>
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<td class="numeric">1.3%</td>
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<td class="numeric">1.5%</td>
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<td class="numeric">0.2%</td>
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<td class="numeric">38,175</td>
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</tr>
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<figcaption>
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{{ figure_link(
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caption="Mobile (2025, top payment providers).",
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sheets_gid="TODO",
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sql_file="TODO.sql",
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sheets_gid="2028626432",
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sql_file="top_payment_providers.sql",
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) }}
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</figcaption>
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</figure>
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The top 10 payment technologies cover roughly 94.4% of detections on desktop and 94.7% on mobile-another reminder that payments consolidate quickly.
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The top 10 payment technologies account for the bulk of payment detections on both devices-another reminder that payments consolidate quickly.
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### What changed since 2022?
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@@ -1145,7 +1145,7 @@ This does not mean PayPal is dying. It means the payment layer is becoming more
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caption="Top payment provider by country in 2025.",
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description="Map showing the top payment provider by country in 2025. PayPal leads most mobile geographies, while Stripe leads more desktop geographies.",
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