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Update ecommerce adoption and platform share stats
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‎src/content/en/2025/ecommerce.md‎

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results: https://docs.google.com/spreadsheets/d/1tbbH4q4wzj4bpTj8ctRJ_8-NyS5KPBBcNInkemfxcR8
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AmandeepSingh_bio: Amandeep Singh has been developing for the web since 2009 and writes about front end development, UI/UX, Shopify, BigCommerce, WordPress, and programming at <a hreflang="en" href="https://byaman.com/">byaman.com</a>. He is a writer, mentor, and speaker.
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featured_quote: While ecommerce platforms are diverse and well distributed among different providers, a few key players dominate technologies like payment systems.
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featured_stat_1: 19.8%
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featured_stat_label_1: Desktop sites that are ecommerce
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featured_stat_2: 35.9%
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featured_stat_label_2: Desktop ecommerce sites built with WooCommerce
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featured_stat_3: 3.9%
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featured_stat_label_3: Desktop sites offering PayPal as a payment method
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featured_stat_1: 19.1%
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featured_stat_label_1: Mobile sites that are ecommerce
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featured_stat_2: 44.2%
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featured_stat_label_2: Mobile ecommerce sites built with WooCommerce
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featured_stat_3: 3.5%
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featured_stat_label_3: Mobile sites offering PayPal as a payment method
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---
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## Introduction
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caption="Percent of mobile pages that are ecommerce sites.",
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content="19.1%",
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classes="big-number",
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sheets_gid="1000255969",
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sheets_gid="1752605080",
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sql_file="top_ecommerce.sql"
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)
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}}
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</table>
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<figcaption>
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{{ figure_link(
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caption="Top ecommerce platforms by rank.",
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sheets_gid="TODO",
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sql_file="TODO.sql",
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caption="Ecommerce adoption by rank (desktop vs mobile).",
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sheets_gid="301153684",
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sql_file="top_vendors_crux_rank.sql",
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) }}
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</figcaption>
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</figure>
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<figcaption>
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{{ figure_link(
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caption="Desktop (top platforms, 2025).",
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sheets_gid="TODO",
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sql_file="TODO.sql",
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sheets_gid="1752605080",
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sql_file="top_ecommerce.sql",
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) }}
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</figcaption>
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</figure>
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<tbody>
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<tr>
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<td>WooCommerce</td>
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<td class="numeric">37.1%</td>
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<td class="numeric">44.2%</td>
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<td class="numeric">7.1%</td>
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<td class="numeric">1,099,863</td>
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</tr>
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<tr>
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<td>Shopify</td>
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<td class="numeric">20.6%</td>
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<td class="numeric">24.6%</td>
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<td class="numeric">3.9%</td>
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<td class="numeric">612,387</td>
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</tr>
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<tr>
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<td>Wix eCommerce</td>
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<td class="numeric">8.9%</td>
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<td class="numeric">10.6%</td>
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<td class="numeric">1.7%</td>
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<td class="numeric">262,643</td>
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</tr>
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<tr>
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<td>Squarespace Commerce</td>
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<td class="numeric">8.1%</td>
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<td class="numeric">9.6%</td>
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<td class="numeric">1.5%</td>
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<td class="numeric">239,580</td>
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</tr>
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<tr>
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<td>PrestaShop</td>
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<td class="numeric">3.1%</td>
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<td class="numeric">3.7%</td>
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<td class="numeric">0.6%</td>
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<td class="numeric">92,484</td>
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</tr>
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<tr>
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<td class="numeric">1C-Bitrix</td>
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<td class="numeric">2.8%</td>
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<td class="numeric">3.3%</td>
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<td class="numeric">0.5%</td>
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<td class="numeric">82,394</td>
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</tr>
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<tr>
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<td>Magento</td>
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<td class="numeric">1.8%</td>
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<td class="numeric">2.1%</td>
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<td class="numeric">0.3%</td>
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<td class="numeric">53,179</td>
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</tr>
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<tr>
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<td>OpenCart</td>
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<td class="numeric">1.2%</td>
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<td class="numeric">1.4%</td>
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<td class="numeric">0.2%</td>
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<td class="numeric">35,493</td>
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</tr>
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<tr>
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<td>Tiendanube</td>
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<td class="numeric">0.8%</td>
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<td class="numeric">0.9%</td>
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<td class="numeric">0.2%</td>
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<td class="numeric">23,333</td>
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</tr>
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<tr>
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<td>Square Online</td>
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<td class="numeric">0.7%</td>
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<td class="numeric">0.8%</td>
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<td class="numeric">0.1%</td>
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<td class="numeric">20,942</td>
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</tr>
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<figcaption>
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{{ figure_link(
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caption="Mobile (top platforms, 2025).",
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sheets_gid="TODO",
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sql_file="TODO.sql",
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sheets_gid="1752605080",
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sql_file="top_ecommerce.sql",
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) }}
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</figcaption>
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</figure>
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### Trends since 2022
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### Trends since 2024
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If you zoom out to the last few years, the story is less about disruption and more about slow consolidation:
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- WooCommerce remains the largest ecosystem, staying roughly flat (about 37.2% → 35.9% of ecommerce sites from 2022 to 2025).
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- Shopify continues to gain share (about 17.7% → 21.2%).
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- Wix eCommerce is the fastest climber in the top 5 (about 4.5% → 7.8%).
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- PrestaShop continues to trend down in share (about 4.6% → 3.2%).
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- WooCommerce remains the largest ecosystem, staying roughly flat (about 36% → 36% of ecommerce sites from 2024 to 2025).
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- Shopify continues to gain share (about 20% → 21%).
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- Wix eCommerce is the fastest climber in the top 5 (about 7% → 8%).
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- PrestaShop continues to trend down in share (about 4% → 3%).
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In other words: the default choices are getting more default, and smaller open‑source ecosystems are having to compete harder on developer experience, hosting simplicity, and performance out of the box.
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### Tops platforms by tier
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### Top platforms by tier
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Different tiers have different top platforms.
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</table>
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<figcaption>
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{{ figure_link(
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caption="TODO.",
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sheets_gid="TODO",
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sql_file="TODO.sql",
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caption="Desktop (top platforms by rank tier).",
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sheets_gid="301153684",
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sql_file="top_vendors_crux_rank.sql",
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) }}
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</figcaption>
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</figure>
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</table>
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<figcaption>
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{{ figure_link(
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caption="TODO.",
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sheets_gid="TODO",
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sql_file="TODO.sql",
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caption="Mobile (top platforms by rank tier).",
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sheets_gid="301153684",
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sql_file="top_vendors_crux_rank.sql",
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) }}
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</figcaption>
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</figure>
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caption="Top ecommerce platform by country in 2025.",
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description="Map showing the most popular ecommerce platform by country in 2025. WooCommerce leads in most regions, with Shopify and 1C-Bitrix leading in several markets, and regional leaders including Tiendanube, Shoptet, Cafe24, and Salla.",
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chart_url="https://docs.google.com/spreadsheets/d/e/2PACX-1vSLJnACGZxfgmNdBbsBBCiMfyBd3l0dp4FWbyHkjZcwXVqMDWHzcEYmqsrr9XTQDye4NA4qSMFX9xZG/pubchart?oid=1194862163&format=interactive",
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sheets_gid="1132201023",
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sheets_gid="2084734046",
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sql_file="top_shopsystem_by_geo.sql"
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)
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}}
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- On desktop, WooCommerce is the most common platform in 43 of 63 geographies in our country‑level view on the most popular platform.
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- On mobile, WooCommerce leads even more often: 74 of 95.
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- On desktop, WooCommerce is the most common platform in 43 of 63 geographies in our country‑level view (excluding the ALL aggregate).
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- On mobile, WooCommerce leads even more often: 74 of 95 (excluding the ALL aggregate).
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There are also meaningful regional exceptions:
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