Big number

Author: tunetheweb

src/content/en/2025/privacy.md

@@ -31,9 +31,6 @@ In this chapter, we provide a technical overview of the state of web privacy. We
 
 ## Online tracking
 
-**75%**
-*Websites with at least one tracker*
-
 {{ figure_markup(
   image="distribution-of-trackers-per-page.png",
   caption="Distribution of trackers per page",
@@ -44,7 +41,17 @@ In this chapter, we provide a technical overview of the state of web privacy. We
   )
 }}
 
-Our analysis uses the <a hreflang="en" href="https://www.ghostery.com/whotracksme/">WhoTracks.Me</a> catalog of popular third-party trackers to identify the trackers present on the webpages. To be conservative in our analysis, we only count the WhoTracksMe categories 'advertising', 'pornvertising', 'site_analytics' and  'social_media' as trackers. This method allows us to determine the distinct third-party trackers at the domain level for each webpage. It is worth noting that the reported numbers represent unique domains, not the total number of HTTP requests.
+Our analysis uses the <a hreflang="en" href="https://www.ghostery.com/whotracksme/">WhoTracks.Me</a> catalog of popular third-party trackers to identify the trackers present on the webpages. To be conservative in our analysis, we only count the WhoTracksMe categories `advertising`, `pornvertising`, `site_analytics` and  `social_media` as trackers. This method allows us to determine the distinct third-party trackers at the domain level for each webpage. It is worth noting that the reported numbers represent unique domains, not the total number of HTTP requests.
+
+
+{{ figure_markup(
+  caption="Websites with at least one tracker.",
+  content="75%",
+  classes="big-number",
+  sheets_gid="2064348596",
+  sql_file="tracker_distribution.sql"
+)
+}}
 
 We see at least one third-party tracker in 75% of all webpages (75%: desktop, 74%: mobile), 55% of desktop webpages contain 2 and 39% contain 3 trackers. Up to 6 trackers setup happens more often in desktop pages, while 7 and more trackers are seen more often in mobile pages.